Do you know the difference between marketing efficiency and marketing effectiveness? It's something that can easily be overlooked when working through a full marketing plan or busy schedule. Remember the saying 'Work smarter not harder' - well marketing effectiveness is exactly that.
According to the article below, ''Campaigns are generally becoming less effective because of a growing focus on ROI''. While ROI definitely shouldn't be overlooked there are a lot of other measurable's to be looked at which can give you a good indication if your marketing is on track.
Take a look at our latest blog piece to see our top 5 metrics to measure the success of your marketing.
Return on investment (ROI) has become a key measure for businesses looking to determine the success of their marketing spend. And it can be a “sensible” measure of performance, according to marketing effectiveness consultant Peter Field. However, there is a risk that by looking at ROI alone, marketers focus on marketing efficiency rather than marketing effectiveness.