I think the latest campaign by KFC is very inspiring; they went through their criticisms on social media about customers disliking their fries and instead of getting offended; they've done something about it. As such; they've pledged to bring out new fries, which is great, as I definitely agree they weren't the best! However, they've also gone one step further; they've used these criticisms publicly, and comically, to show their customers that their voices are being heard.
This campaign, developed with creative agency 'Mother', shows a sense of humour and tenacity that a lot of brands are lacking. In a world where the relationships between brands and consumers are changing, loyalty and a more personal approach are needed. Let's hope the new fries are good!
KFC has built a marketing campaign off the back of strongly-worded consumer feedback, responding to a tweet reading: 'Dear KFC, No one likes your fries. Yours sincerely, The entire World.' Instead of shirking away from the harsh feedback from Twitter user @upgrade_music, KFC spent money promoting the tweet, and numerous other cutting remarks, across social media and out-of-home.