A very interesting read to see the varying marketing priorities globally. We've seen a huge rise in emphasis on content marketing with companies being made aware of the impact of sharing high calibre content, with content becoming more targeted and relevant to the end user. Great to see that APAC values content marketing so highly! We've noticed a strong rise in clients prioritising content marketing skills in their recruitment process so it's a very worthwhile area of development for a successful career in content.
A global report by NewBase (formerly known as Publicitas), revealed that nearly 60 per cent of APAC marketers and agency bosses believed content marketing to be a main priority for the industry, while only half worldwide considered it as a top focus.