I have recently watched a high school classmate live-stream her unwrapping candies at her desk on Facebook. True - that was two minutes of my life that I am not getting back.
But as a marketer and a person who tries to see the opportunity in everything, I did gain some insights and learned a thing or two.
Firstly, she needs a new job. She is obviously bored at work!
All jokes aside, I think there is ample potential for all businesses in Asia to utilise live-videos.
Here are three reasons why:
1. Asia has fast and affordable internet
According to Wikipedia’s global average peak connection speeds ranking, Singapore, Hong Kong, South Korea, Macau, Japan, Indonesia, Mongolia and Taiwan have the highest peak internet connection speeds.
Singapore and Hong Kong’s average peak connection speeds are three to four times that of the global speed.
People often stream Netflix or TV shows during their commute. Internet is obviously cheap and indispensable.
2. Asia is crazy about FOMO
Fear of missing out, or FOMO, is not just a thing for the millennials in Asia, but across generations. Have you heard of that saying “In Asia, people queue for everything” ? Well, it’s true.
Equally, businesses can make use of this low-cost means to generate a lot of attention and leads.
3. We want to know you
Behind every business, even B2B , is a person. Live-videos can show an authentic human side of your business very effectively. Your audience can get a glimpse of who you are and how professional you are. An emotional bond to the brand can be forged.
But like all things in life, it’s better done in moderation. I believe that only well-planned, thought-through video contents are valuable to your brand.
All the while, Asia-Pacific marketers are jumping on the bandwagon and trying to figure out how to integrate real-time broadcasting into their campaigns.