It seems that Facebook is constantly making it harder for companies to get interactions on their posts without paid boosting. However, this doesn't mean that they can neglect to provide good content or, boosted or not - it just won't get traction! The best social media marketing strategy should always be to create good content, get organic reach and interactions and then pay to boost the ones with the best interactions. This will allow a further reach with your audience and ensure that only the best content is out there. Marketers need to realise that you can't just throw money at something to make it stick - it MUST be worthwhile content for the audience.