We all know that Technology and Digital are constantly changing the face of marketing and sometimes (admittedly) it is difficult to keep up!
At a recent conference, one APAC leader suggested Marketers must look at what digital and technology can give you. Ultimately, the experience.
If we, today’s customers, are sharing huge amounts of information we expect marketers to use each piece to personalize every little interaction on their journey. By using machine learning and natural language processing to understand and learn what works, each customer can be at the very center of every marketing campaign.
Is this where Cognitive Marketing can make a difference or (as some have commented) will it last about 10 minutes?
It’s no longer about digital, it’s about the experience that digital and technology can give you, that experience though does need to be wrapped up in a great story, it needs to be meaningful, it needs to be relevant and it needs to be targeted”.