Melvin James and Oscar Kwan know all too well how hard it is to find those experienced Digital Analytics and Data Scientists talent, but with perseverance and some stellar networking they have grown a good network from around the world and working on some exciting positions.
As part of this digital space, digital analytics has proven invaluable for businesses, offering data-driven insights that can deliver ROI. However, growth in demand for digital analytics seems to be outstripping available talent. As a result, smaller companies turn to tools which can generate simple insights and look to their digital agencies to solve more complicated problems. There is difficulty in finding a suitably skilled digital analytics consultant who is able to ask the right questions and support the achievement of business objectives via digital channels.